10 Actionable Email Marketing Strategies You Can Do This Weekend
Are you looking forward to the weekend?
You might want to cancel your binge-watching plans because this weekend could be the game-changer for your email marketing strategy.
Email marketing can feel overwhelming, but I’ve got 10 quick strategies you can tackle this weekend. Don’t worry—if you’d rather relax and enjoy some downtime, you can always bookmark this and start later.
Strategy #1. Clean Up Your Email List
Having an outdated or unengaged email list can drag down your open and click rates.
Why This Matters:
A clean email list means better deliverability and engagement rates, plus fewer costs if you're paying for email subscribers.
How to Do It:
Remove inactive subscribers (e.g., those who haven’t engaged in 6 months).
Send a re-engagement campaign to win back subscribers who may still be interested.
Need help crafting a re-engagement email? Check out our blog “How to Create an Effective Email Campaign in 5 Easy Steps.
Strategy #2. Create a Welcome Email Sequence
First impressions count, and your welcome email sets the tone for your relationship with new subscribers.
Why It Works:
Subscribers who receive a welcome email are 86% more likely to engage with your brand later.
How to Do It:
Write a friendly welcome email that introduces your brand and highlights what they can expect.
Add a follow-up email with a free resource or offer.
Use an email automation tool like Mailchimp to set it up.
Strategy #3: Segment Your Subscribers
Not all your subscribers are interested in the same things. Tailored content leads to better results.
How to Do It:
Segment by behavior (e.g., clicked on links about Product A).
Segment by demographics (e.g., location, interests).
Start small—create just 2-3 groups to test this out.
Related Post: 6 Reasons Why You Need Effective Segmentation for Email and SMS Success
Strategy #4: Revamp Your Subject Lines
A great subject line can make or break your open rates.
Quick Ideas to Test:
Use numbers: "7 Secrets to Better [Result]"
Create urgency: "Only 24 Hours Left to Grab This!"
Personalize: "Hey [Name], Ready for Something Amazing?"
Spend 30 minutes brainstorming and testing different subject lines for your next campaigns.
Strategy #5: A/B Test Your Emails
Testing small changes can lead to big improvements in your email performance.
What to Test:
Subject lines.
Email layouts (e.g., plain text vs. designed templates).
Calls-to-action (e.g., "Shop Now" vs. "Learn More").
Tools like ActiveCampaign or ConvertKit make it easy to A/B test.
Strategy #6: Add a Lead Magnet
People need a reason to sign up for your email list. A lead magnet can boost your subscription rate.
Ideas for Lead Magnets:
A free guide, like "10 Email Templates for Your Next Campaign."
A discount code (e.g., 10% off their first purchase).
Access to exclusive content like a webinar or checklist.
Strategy #7: Analyze Your Metrics
Take 30 minutes this weekend to dive into your email analytics.
Key Metrics to Review:
Open Rate: Are your subject lines working?
Click-Through Rate: Is your content engaging?
Conversion Rate: Are readers taking the actions you want?
If any of these are underperforming, note the weak points and plan a few tweaks for your next campaign.
Strategy #8: Write a Few Evergreen Emails
Evergreen emails are pre-written campaigns that stay relevant year-round.
How to Use Them:
Promote your top-selling product or service.
Share an evergreen blog post or resource.
Highlight your brand story or mission.
Bonus: Use automation to send these when new subscribers hit specific milestones, like 30 days on your list.
Strategy #9: Optimize for Mobile
With over half of emails being opened on mobile devices, it’s crucial that your emails look good on smaller screens.
How to Optimize:
Use responsive email designs.
Keep subject lines under 30 characters.
Make buttons and links big enough to tap easily.
Strategy #10: Create a Content Calendar
Planning your email campaigns ahead saves time and ensures consistency.
How to Do It:
Outline 4-6 campaigns for the next month.
Plan seasonal or holiday emails in advance.
Use tools like Trello or Google Sheets to organize ideas and deadlines.
Not sure where to start? Check out Engage 360 Platform that can also allow you to design email automation.
Want more help with email marketing?
If you’ve been struggling to get results, let’s fix that together. My mission is to help you create email campaigns that drive real results without the overwhelm.
Personally, my favorite strategy from this list is #6—lead magnets have transformed my email lists! Which one are you excited to try this weekend? Let me know in the comments, or reach out with questions.
If you’re ready to take it to the next level, book a consultation to get personalized advice for your email campaigns.
