3 Easy Everyday Habits to Help You Achieve Email Marketing Success
Have you ever seen digital marketers consistently create high-converting email campaigns and wonder how you can do it, too? It turns out there’s no real mystery to it other than simple everyday habits. Now, if the word “habits” makes you wince a little, I get it. It sounds like a lot of work.
But it’s true what they say:
If you can stick with a new habit long enough, you’ll forget it’s a habit. Good habits can definitely help you achieve email marketing success and still have time for other important tasks.
I know because I made it my mission to optimize my email campaigns to drive more conversions. At first, I got tripped up by inconsistent sending schedules and unclear goals. I couldn’t get a handle on what my audience truly wanted. So if you’ve been struggling to stay consistent or find time to analyze your email campaigns, you’re not alone. Most people start out by neglecting important aspects like segmentation and testing.
The real key to success is having a strict routine you can follow without fail, and that includes setting aside time to track and refine your email strategy. Read on to discover 3 easy email marketing habits to help you boost your open rates and build better engagement with your audience.
#1. Create a Consistent Email Sending Schedule
Honestly, at first, it was hard to stick to a consistent email schedule because I didn’t realize how important timing was for my audience. However, sending emails regularly is critical for increasing your open rates and ensuring your messages land in your subscribers’ inboxes. So, if you find it challenging to maintain this habit, you’re not alone.
Many marketers struggle with determining the right time and frequency. But remember, you can’t build strong email relationships without consistency.
Here’s the good news:
You don’t need to send emails every single day to be effective.
Start off by committing to a set schedule, like sending one email every week or biweekly.
Once you make it part of your routine, it will become a regular habit that you no longer dread or fear doing!
You can also set clearly defined goals to help you track your email performance every month.
Keep in mind that an effective sending schedule looks different for every business, so what works for one brand may not work for you, and that’s okay. All you have to do is commit, and the rest will follow.
Start out by scheduling your emails for the same time each week, then you can fine-tune your timing and frequency based on engagement data. Having a support system will make it easier to stay consistent. One of the best decisions I made while trying to improve my email strategy was to use an accountability partner, like a colleague or a mentor, to check in on my progress.
When you have someone counting on you, you’re more likely to stick to your email schedule.
(Want more tips on staying accountable? Check out our email marketing tool here: https://engage360crm.com/E-Mail-SMS-Marketing)
Another thing that helps is to start slow. Try sending a shorter, more engaging email once a week. You might feel guilty at first, wondering if you should be doing more, but it's actually a good sign! You’re starting to build consistency. High-five!
And if you’re really ready to set your email-sending routine in stone, use a scheduling tool like Engage360 to automate your emails so you never miss a week.
#2. Test and Analyze Your Campaigns Regularly
I underestimated the power of testing and analyzing my email campaigns, but it’s crucial to your success, so worth paying attention to. When you don’t regularly test your subject lines, content, and calls to action, you’re likely to miss opportunities for optimization, which undermines your ability to engage your audience.
This will ultimately limit your ability to improve your campaigns over time. A campaign that’s not tested and analyzed won’t help you grow your email list or convert leads into customers. So even if you feel like you don’t have the time, make sure you regularly test and analyze your emails to optimize your results.
If you’re having a hard time getting into the habit of testing, try to:
Test different subject lines for better open rates.
Segment your audience to see which type of content resonates best with them.
Review your email analytics every month to track your progress.
#3. Focus on Creating Engaging, Value-Driven Content
This one can be extra challenging, especially if you’re used to creating generic content for your email list. I used to send out emails that didn’t provide much value, and it made it harder for me to build a strong relationship with my audience.
You may think that sending promotional content is enough, but the truth is, your subscribers want more than just sales pitches. When you focus on creating engaging and valuable content, you’ll boost your open rates and increase conversions.
Even if you start with small tweaks, like offering exclusive tips or sharing a helpful industry insight, it will start to shift your email content toward providing more value.
Here are a few other ways to create more engaging content:
Share customer success stories or testimonials to build trust.
Use compelling visuals and personalized content to grab attention.
Encourage feedback and ask your audience what they want to see more of in your emails.
Wrapping it up
Whether you’re new to email marketing, have been at it for a while, or just want to maintain your results, these habits will help you engage your audience and boost conversions. All you need to do is stick to a routine.
Remember, it takes time and dedication, and failure is part of the process. So if you go off track at any point, that’s completely normal. Don’t beat yourself up and lose time worrying about it. Get right back to it. You got this!
To help you stay on track, we have a CRM system to help you with Email Marketing Planning. Checkout https://engage360crm.com/pricing.
