How They Achieved 10x ROI Using a Multi-Channel Marketing Strategy
When you first enter the world of digital marketing, hearing about established players like HubSpot or Neil Patel can make you feel like a small fish in a vast ocean. But success stories like ours at SJM Digital Consulting show that with the right approach, even boutique agencies can make waves.
So, let’s dive into how SJM Digital Consulting used a multi-channel marketing strategy to achieve a remarkable 10x ROI for our clients—and how you can apply these tactics to your own business.
Pour yourself a cup of coffee (or a seasonal pumpkin spice latte if you’re feeling festive) and imagine you’re sitting at our office, listening as we share how we turned challenges into opportunities and drove results for businesses just like yours.
SJM Digital Consulting Excelled Where Others Struggle
For every marketing agency that thrives, many fall short, bogged down by cookie-cutter strategies and a lack of innovation.
When SJM Digital Consulting first launched, we heard plenty of skepticism:
“You’re going to have a tough time standing out in a crowded market,” they said.
Instead of letting doubt creep in, we leaned into what we do best: creativity, data-driven decisions, and relentless focus on client success.
As the saying goes:
"Success is not about being the biggest player in the room, but about delivering the biggest value to your clients."
SJM Digital Consulting: A Success Story
Here’s what we achieved using our multi-channel marketing approach:
10x ROI in under six months for a construction client by combining SEO, Google Ads, and email campaigns.
30% boost in lead conversions through targeted Facebook and Instagram ads.
Increased client retention by 40% by integrating CRM tools for personalized customer outreach.
These results speak volumes, but they’re not just about numbers. They’re about strategy, execution, and adaptability.
One of our proudest success stories came from working with Augustyn Construction, a Chicago-based tuckpointing and masonry service. By implementing multi-channel marketing, we helped them reach customers across Chicago and neighboring suburbs, transforming their lead generation and scaling their business.
The SJM Digital Consulting Multi-Channel Approach
Our secret weapon? A multi-channel strategy that ensures clients connect with their audience where they are. We don’t believe in “spray and pray” marketing. Instead, we create campaigns that are as personal as a handwritten note.
Key Components of Our Strategy:
Hyper-Personalized Campaigns: Every ad and email we craft speaks directly to the target audience, addressing their unique needs.
Seamless Integration Across Channels: From Google Ads to social media and email, our campaigns are cohesive and consistent.
Data-Driven Optimization: Tools like Google Analytics and HubSpot allow us to refine campaigns in real-time, ensuring maximum impact.
Why This Works So Well
Here’s why our approach delivers results:
It builds trust: Consistency across platforms reassures customers that they’re dealing with a professional, reliable brand.
It maximizes engagement: Personalization makes customers feel seen and valued, leading to higher response rates.
It reduces waste: Targeting the right audience with the right message minimizes ad spend and maximizes ROI.
How Can You Apply This to Your Business?
Thinking, “This all sounds great, but how can I make it work for my business?” Here’s how:
Understand your audience: Dive deep into customer behavior and preferences using tools like Facebook Audience Insights or Google Analytics.
Start small: You don’t need a massive budget. Begin with one or two platforms where your audience is most active.
Test and optimize: Experiment with different messages, visuals, and offers to see what resonates.
For instance, when working with Augustyn Construction, we noticed their audience responded best to before-and-after visuals of their masonry work. Incorporating this into Facebook and Instagram ads drove engagement through the roof.
Other Important Learning Points
Over the years, we’ve developed a toolkit of strategies. Here are a few more to consider:
Leverage Retargeting: Don’t let potential customers slip away. Retargeting ads can re-engage people who’ve already shown interest.
Offer Value First: Free resources like guides or consultations can build trust and establish you as an authority in your niche.
Stay Consistent: A disjointed brand message can confuse potential customers. Always ensure consistency in tone, visuals, and offers.
Quick Recap
At SJM Digital Consulting, we’ve proven that a multi-channel marketing strategy isn’t just a buzzword—it’s a game-changer.
When we first tried it ourselves, we were uncertain if it would yield tangible results. But by focusing on audience needs, staying consistent, and adapting as we learned, we saw incredible success, both for us and our clients.
