SMS Marketing Compliance Update: 4 Things You Should Do Now
You and I have been in the digital marketing game for a while now, right? (Can you believe it’s been 10 years in my case?!) That doesn’t make it any easier when yet another big change comes along and shakes things up—like the latest SMS marketing compliance updates.
I hope you’ve had a chance to digest the news and are ready to take proactive steps. Because here’s the truth: staying ahead of these changes is key to keeping your SMS campaigns compliant, effective, and profitable.
If you’re wondering what this means for your business and how to adapt, you’re in luck. In today’s post, I’m breaking down what’s changed, how it impacts you, and four specific actions you can take right now to thrive despite these updates.
Ready? Let’s dive in.
What Is the SMS Marketing Compliance Update All About?
In case you missed it, recent updates to SMS marketing regulations are tightening up how businesses can communicate with customers. This includes stricter opt-in requirements, clearer messaging disclosures, and heightened enforcement of penalties for non-compliance.
Here’s what these changes mean for your business:
You’ll need explicit consent from subscribers—no more vague opt-ins or pre-checked boxes.
Messaging transparency is now critical, with clear descriptions of what subscribers can expect (e.g., message frequency and content).
Penalties for violations have increased, putting non-compliant businesses at greater financial and reputational risk.
It’s a lot to process, right? Take a moment to breathe—and maybe grab your coffee.
4 Things You Should Do Now
Let’s talk strategy. People like us succeed because we adapt quickly and think ahead. Here are four steps to ensure your SMS marketing strategy complies with the latest updates and stays effective.
#1. Audit Your Current SMS Opt-In Process
Here’s the deal: vague opt-ins don’t cut it anymore. You need to ensure every subscriber has explicitly agreed to receive your messages.
A few years ago, I worked with a client who assumed their “Join our list!” form was compliant. When regulations tightened, they were caught off guard and lost hundreds of subscribers.
Lesson learned: update your opt-in language now. Use phrases like “By signing up, you agree to receive promotional messages from us at the number provided.” Transparency builds trust and keeps you compliant.
#2. Get Clear on Messaging Transparency
Subscribers need to know exactly what they’re signing up for. That includes:
How often they’ll hear from you.
What type of messages they’ll receive (e.g., discounts, updates).
How they can opt out.
It might feel like overkill, but clarity prevents misunderstandings and keeps your audience happy. Bonus: clear expectations can reduce opt-out rates!
#3. Avoid Sending Messages Without Consent
It might be tempting to message every contact in your database, but resist the urge. Non-consensual messages can lead to hefty fines and damage your brand’s reputation.
I’ve seen brands face backlash on social media for sending unsolicited messages. The fallout isn’t worth it. Stick to your opt-in list and make it a priority to keep it clean and up-to-date.
#4. Sign Up for Our SMS Compliance Guide
When my team heard about these updates, we created a simple, actionable guide to help our clients navigate the changes.
Our Engage 360 CRM has SMS Automation that covers everything you need for your business, from crafting compliant opt-ins to building customer trust.
📢 Exclusive Offer: Book a Call for a Free Consultation.
Spots are limited, so don’t wait. You may also click here to learn more about the CRM.
Conclusion
SMS marketing regulations are evolving, and adapting to these changes is critical to staying compliant and effective.
Here’s what to do next:
Audit your opt-in processes.
Improve transparency in your messaging.
Only message subscribers who’ve explicitly opted in.
Download our guide to streamline your compliance efforts.
Ready to future-proof your SMS marketing? Start with these steps:
Review and update your opt-in forms and messaging templates.
Educate your team on the latest compliance requirements.
Download our compliance guide for easy-to-follow tips.
If you take action today, you’ll stay compliant, protect your brand, and keep your SMS campaigns driving results.
What’s your first step? Let me know in the comments!
